The Lansdowne Economic Development Corporation (LEDC) was looking to brand a new space opening in the community to be used by artists and makers. Adjacent to the bustling art communities in West Philadelphia, and housed in a former local office for PECO, themes of creativity and energy gave birth to the identity for Utility Works. Strong, lively, industrial inspired. Pulling process CMYK tones in as the brand colors, the bright hues represent the vibrant components of creativity.