Founded over 70 years ago, Camp Tuscaloosa is a local institution in the South Jersey region with incredible brand equity. In response to a need for modern appeal and growth, a new brand identity was crafted mixing visual nostalgia with modern marketing techniques. In addition to a new website and logo inspired by outdoor activities and vintage scout badges, social media campaigns were launched to encourage campers of past and present to share their favorite memories of their days at Camp Tuscaloosa.