Foodservice Conference is PMA’s annual gathering for every segment of the foodservice industry, from growers and suppliers to restaurateurs and franchisees. The 2020 concept playfully focused on foodservice’s capacity to both create and respond to culture. Attendees were invited to “Challenge your menu. Challenge your appetite. Challenge the industry.” Artwork was inspired by chefs like Sean Brock and Michael Solomonov who wear the food they love as ink on their bodies, emphasizing the passionate commitment of those working in foodservice.